BuzzFeed, Ben Smith and how to harness the viral power of the bored-at-work brigade

By Stephen Hutcheon
Updated December 4 2014 - 10:13am, first published November 29 2014 - 12:26am
BuzzFeed News editor-in-chief Ben Smith. Photo:  Macey J. Foronda for BuzzFeed
BuzzFeed News editor-in-chief Ben Smith. Photo: Macey J. Foronda for BuzzFeed
BuzzFeed News editor-in-chief Ben Smith. Photo:  Macey J. Foronda for BuzzFeed
BuzzFeed News editor-in-chief Ben Smith. Photo: Macey J. Foronda for BuzzFeed
BuzzFeed News editor-in-chief Ben Smith. Photo:  Macey J. Foronda for BuzzFeed
BuzzFeed News editor-in-chief Ben Smith. Photo: Macey J. Foronda for BuzzFeed
BuzzFeed News editor-in-chief Ben Smith. Photo:  Macey J. Foronda for BuzzFeed
BuzzFeed News editor-in-chief Ben Smith. Photo: Macey J. Foronda for BuzzFeed

It's employee appreciation week at the headquarters of BuzzFeed, the attention-seeking digital publisher that reckons it has cracked the code for what it takes to be successful in the increasingly overcrowded world of online news.