There are some who are adamant I'm a Celebrity … Get Me Out of Here is lowest common denominator stuff.
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There are times they are absolutely right - when the show has less depth than an inflatable wading pool.
Then there are moments nobody could have anticipated. Forget about Andrew Daddo being the latest celebrity to be told, "It's time to go", and think instead about Freddie Flintoff opening up about his battle with booze and depression.
In a campfire chat, Freddie says he's given up drinking for a reason.
"I suffer depression and it (drinking) doesn't help … I hit rock bottom afterwards," he reveals.
"Then you drink to try to change the way you feel. It's funny because life is so much better without it."
Freddie tells how he realised he suffered depression only after agreeing to take part in a documentary about the prevalence of the illness in sport. The more questions he asked of people speaking about their battle, the more Freddie identified with them.
He says there's a big difference between feeling down about something and "not being able to get up off the bed. You feel the weight of the world on your shoulders," he says.
Freddie adds that he goes to a doctor if he's suffering a physical ailment and has come to realise he must also seek help if he's "struggling in my head".
Maureen McCormick, of Brady Bunch fame, pipes in: "I suffered for years and years", but that's where the conversation stops. Maybe Maureen, seen by some as a big chance to win the show, gets to tell her story another time. She'll no doubt have views on the impact of childhood stardom and how some who experience it go into an inexorable downward spiral in adulthood.
Comedian Joel Creasey is seen gossiping with Chrissie Swan at the creek bed when he whispers he can hear "crazy" Maureen coming. Maureen appears, arms outstretched, waiting for a hug. Joel opts to turn away, leaving Maureen to pretend she's just having a morning stretch. Awkward.
The personal revelations overshadow all else in this episode, including a "hellish" endurance challenge in which the winner is the one who can keep an egg timer running the longest. The competition is rigged because it's decided Maureen needs the prize the most because she's not only the most senior member of the camp, but also has had the least sleep. The prize is a bed, pillow, sheets and bedside table.
There's more interest in the tucker trial, featuring Barry Hall and Freddie. They've broken off their bromance in explosive fashion because Freddie's been sitting on Barry's bed. Barry also reveals he's had enough of people speaking while he's addressing the group. He gets that look in his eye again - the one he'd get as a footy player when he was about to belt the living suitcase out of an opponent.
Barry and Freddie kiss and make up after their perfect score in the tucker trial, which involves climbing from a helicopter into a cargo net and collecting star tokens. Freddie even tumbles into "crocodile-infested" water while doing it.
Barry's still on edge back at camp, though, because he cannot get rid of a squeak in his bed.
Perfect time to cross to Julia Morris. It emerges that after spending two months in the jungle she'd give anything for her bed to be squeaking.
