The work space at Margaret River store River Blossoms was the scene of precisely organised chaos on Monday afternoon, as florists Gabrielle and Jessica Diessner finalised orders for one of the busiest days of the year for those in the business.
“This year is about the same as last in terms of orders, but there are always the last minute ones that come in,” Jess Diessner said.
“How many last minute orders we take and how many more arrangements we create depends a lot on how exhausted we are and whether we can keep going into the night.”
The mother-daughter business duo took ownership of the flower and gift outlet a few years ago and Ms Diessner said they had prepared countless bouquets, boxes and teddy bears for the region’s romantics.
“This year, the trend continues to be the traditional red roses, and lovely bright arrangements are also a big request,” she said.
“We have to place our orders for red roses about a month in advance so there is a bit of guesswork involved, looking at previous years and making sure we don’t run out.”
Ms Diessner said working at the store gave the pair a chance to witness some early declarations of love from young Romeos.
“One of the nicest parts of Valentine’s Day is having the young guys come in to select something for their girlfriends, often the first time they’ve bought something special and romantic for another person.
“It’s incredibly cute and we try to help as much as we can without making them feel silly or intimidated.”
“There’s something for everyone and you don’t have to spend a lot of money to make a lovely statement, a single red rose is still very popular.”
River Blossoms delivered bouquets across the region yesterday, with all but one arrangement destined for a female recipient. Ms Diessner said floral gifts were still predominantly ordered for women.
“It’s a shame more people don’t buy flowers for guys, they really love them. Men love gardening, being outdoors, and I think most would love to receive a surprise bunch of blooms!”