KitKat loses EU bid to protect shape

Updated July 25 2018 - 9:21pm, first published 9:15pm
KitKat's four-finger shape isn't worthy of EU trademark protection, a court has ruled.
KitKat's four-finger shape isn't worthy of EU trademark protection, a court has ruled.

European Union judges have ruled the four-fingered shape of the KitKat chocolate bar is not distinctive enough to be trademarked.