International Beer Day 2020 | South West is best

First celebrated in August 2008, International Beer Day takes place on the first Friday of August each year.

The day is recognised by over 200 cities around the world, and celebrates not only beer but brewers, suppliers and servers.

In the South West, breweries have had to adapt to dramatic changes in their businesses as the COVID-19 pandemic took hold, with many branching out into canning or seeking alternative markets for their products.

As regional border restrictions were lifted in WA, many local breweries began to experience a drastic upswing in business.

Image: @cheekymonkeybeer

Image: @cheekymonkeybeer

Cowaramup Brewing Co head brewer Jeremy Good said the pandemic had forced them to speed up their plans to begin canning their beer next year.

"I wouldn't say that COVID 19 has been a good thing for us or many other businesses in WA, particularly in the hospitality or tourism sectors, in fact it has been a very difficult time for most," Mr Good said.

"For us it really became a matter of survival.

"Well before COVID we had identified a need for greater brand recognition and awareness in the market simply because of the increased competition and rapid growth of the craft beer industry as a whole.

"We knew we needed to be putting beer in cans, however finding the time while running the brewery and restaurant was proving difficult as we are a small family owned operation."

Craft beer cans themselves have become works of art, with designs commissioned from talented artists.

The GABS Beer Festival Can Design Awards 2020 features entries from six South West breweries, including Margaret River Brewhouse's Lager can, designed by Jarrod Fuller of Zendoke.

"It was a no brainer to have Jarrod work with us to carry us through our rebrand and launch of our product last year.

"He has proved himself as one of the industries' most valuable creative assets; constantly pumping out designs that both hit the brief and appeal to even the harshest of can critics.

"We sure do think he's deserving of your vote."

You can vote HERE for the Brewhouse, Beerfarm, Rocky Ridge Brewing Co, Colonial Brewing Co, Cheeky Monkey Brewing Co and Black Brewing Co entries.