New horizons for Directory as online platform launches

New horizons: Jenny Griffyn with the new online Margaret River Rotary Directory at the RMRD HQ on Main Street. Photo: Nicky Lefebvre

New horizons: Jenny Griffyn with the new online Margaret River Rotary Directory at the RMRD HQ on Main Street. Photo: Nicky Lefebvre

The much loved and valued Margaret River Rotary Directory has stepped into a new digital age this year, with the launch of an online directory.

Overseen by local business owners Peter and Jenny Griffyn after the pair took the directory reins from George and Loraine Teasdale in the last year, the online version aims to support the popular printed directory.

"When we relocated back in 2011 our first stop was to the Shire to pick up a copy of the most recent directory," the Griffyns said. "We knew it had all the information needed to get us sorted, gas bottles from Home Hardware, whitegoods from Retravision, garden services etc and of course sport clubs and community groups. When it came to advertising our own business there was no question about where to place it."

With digital media demanding more and more attention, moving online was a logical step. 

"Most businesses know that the world is changing fast due to digital technologies such as the Internet and smartphones. Companies like Google, Youtube, Facebook and Instagram are seizing more and more of people's attention, so rather than fight it, the Directory is adopting it.

"It has been a big task to transition the compilation of RMRD to a fully digital operation but we are now in a position to leverage all the benefits that digital technology brings to our advertisers."

The directory features large images sourced from the businesses and organisations listed, as well as regional photography and a locator map. Businesses and groups listed online have the option to include multiple photos, videos, opening hours,contact information and a description of services and products offered.

"These listings are also ideal for people who are operating small businesses or trades where they do not have the time or know-how to develop their own online presence.

There are a range of options available starting at $100 per year, and advertisers can select the level of management on their listing depending on their own needs.

"Directory funds go straight back to Rotary, which is a very important part of this process, to support projects within our own community.

"The other great thing about the online directory is you can advertise at any point in the year, so if you've started a new business or perhaps missed the print deadline, you can still be part of the directory and appear in searches immediately."

To see the new directory visit www.margaretriverdirectory.com.au. Info on listing prices, services and options is available on the website, or call 9758 7684 or email admin@margaretriverdirectory.com.au