Margaret River Brewhouse has revealed the latest addition to their offerings, heralding a new era for the business.
General Manager and co owner Ilya Hastings said the decision to move into the packaged beer market stemmed from a desire to provide their product to fans outside of the region.
"It sort of got to the point where we felt like we have to provide an option for people in Perth and around WA to buy our beers when they aren't holidaying down here," he said.
"We grew tired of saying 'coming soon' - we don't have to anymore.
"As owners we are pretty pumped to take our Margaret River beers to the world. We'll start off selling cans and cartons in Perth and the South West until we can crank up our capacity.
"We'll kick off with half our core range - Red IPA, Pale, Kolsch and Megsy Ginger Beer and expand to the rest of the core range and a few one-offs soon after."
Mr Hastings said the venue and products would also take on a new look, to signify the next stage of the business.
"As we have grown up - a little - we needed a brand that we could put to the big wide world we are about to venture into. We love our business and what it has added to the community.
"We have come up with a brand that still reflects that but should help those outside of our venue get the unique Margs vibe when they see our beers in a bottleshop."
There are plans to refresh the Brewhouse venue with the new branding, and while the core beer offerings will remain the same, some special one-off releases are also planned.
"Community is pretty much everything to us. We are part of our community and have lived here for a long time.
"Being recognised in the Community section of the Top 50 Brewpubs in Australia was pretty cool, though unexpected given we are pretty low key.
"We support schools, footy clubs, environmental groups and fundraisers for all sorts of causes. Being part of a community means going through the ups, downs and everything in between - together.
"We have a place where people can do that over a beer and where everyone is welcome."
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